The Newsletter Is The Business

23 ratings

In this product, I teach how to launch editorial newsletters where the newsletter itself is the business. And if you have an existing website, I teach how to funnel traffic into subscribers, into an asset that can be sold separately.

Why this product exists

For many years I was building and selling content sites on marketplaces such as Flippa, my biggest success selling a software review site for six figures on Empire Flippers back in 2018.

But as the google algorithms became more frequent and more volatile I started looking at ways to derisk and diversify.

In 2020 I was early to Substack and launched the Website Investing newsletter and took it to 100 paying subscribers generating $5K/m MRR, plus a similar level of revenue from advertising/affiliate. I then sold the business for six figures - I wrote about this on IndieHackers and it more recently got picked up on They Got Acquired.

What I love about newsletters is that you own the list and the traffic it can generate can't be taken away from you, in the way Big G can. You can sleep well at night.

What You'll Learn

Editorial newsletters can be monetized in many ways - I've done them all, and cover them all:

  • Sponsorships
  • Affiliate marketing
  • Promoting your own products inc subscriptions
  • Paid recommendations
  • Lead generation

And these types of newsletters enable you to build an actual audience or even community, that's engaged with the content you put out. I also cover:

  • Which platform to go for - beehiiv vs Substack vs Convertkit
  • Single optin vs double optin and segmentation
  • The newsletter funnel and paid acquisition
  • Understanding customer lifetime value
  • How to leverage affiliate (including a look inside my accounts)
  • Getting and managing sponsorships
  • Valuing, selling, acquiring and investing in newsletters

You'll be learning from someone who is currently running a network of online business and investing newsletters at ACQUIRE.GG such as Digital Asset Investor (4K+ subscribers) and who previously managed sponsorships for where I booked out 6 months of inventory at close to $200 CPM. I know my onions :)

What You'll Get

The Manual - built on Notion where I explain using text, screenshots and embedded video. It's a live epublication I'm improving all the time.

I look forward to welcoming you on the other side.


This product not a video course, it's an epublication (no VAT!) - an evolving newsletter manual with over 10,000 words, screenshots and videos. Following it does not guarantee you will grow your newsletter subscribers and revenue, you need to put in the work.

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(23 ratings)
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The Newsletter Is The Business

23 ratings
I want this!