The Newsletter Is The Business
In this product, I teach how to launch editorial newsletters where the newsletter itself is the business. And if you have an existing website, I teach how to funnel traffic into subscribers, into an asset that can be sold separately.
Why this product exists
For many years I was building and selling content sites on marketplaces such as Flippa, my biggest success selling a software review site for six figures on Empire Flippers back in 2018.
But as the google algorithms became more frequent and more volatile I started looking at ways to derisk and diversify.
In 2020 I was early to Substack and launched the Website Investing newsletter and took it to 100 paying subscribers generating $5K/m MRR, plus a similar level of revenue from advertising/affiliate. I then sold the business for six figures - I wrote about this on IndieHackers and it more recently got picked up on They Got Acquired.
What I love about newsletters is that you own the list and the traffic it can generate can't be taken away from you, in the way Big G can. You can sleep well at night.
What You'll Learn
Editorial newsletters can be monetized in many ways - I've done them all, and cover them all:
- Affiliate marketing
- Promoting your own products inc subscriptions
- Paid recommendations
- Lead generation
And these types of newsletters enable you to build an actual audience or even community, that's engaged with the content you put out. I also cover:
- Which platform to go for - beehiiv vs Substack vs Convertkit
- Single optin vs double optin and segmentation
- The newsletter funnel and paid acquisition
- Understanding customer lifetime value
- How to leverage affiliate (including a look inside my accounts)
- Getting and managing sponsorships
- Valuing, xelling, acquiring and investing in newsletters
You'll be learning from someone who is currently running a network of online business and investing newsletters at ACQUIRE.GG such as Digital Asset Investor (4K+ subscribers) and who previously managed sponsorships for investing.io where I booked out 6 months of inventory at close to $200 CPM. I know my onions :)
What You'll Get
The Manual - built on Notion where I explain using text, screenshots and embedded video. It's a live epublication I'm improving all the time.
I look forward to welcoming you on the other side.
This product not a video course, it's an epublication (no VAT!) - an evolving newsletter manual with over 6000 words, screenshots and videos. Following it does not guarantee you will grow your newsletter subscribers and revenue, you need to put in the work. I do not offer refunds. I did but felt people were abusing it. But I do offer Ask Me Anything Questions - Email. If you have questions I have not answered for you in the product, simply email me them and I will answer via email, Google Doc or even video.
You will receive The Newsletter Is The Business Manual