In this product, I teach how to launch editorial newsletters where the newsletter itself is the business. And if you have an existing website, I teach how to funnel traffic into subscribers, into an asset that can be sold separately.
Why this product exists
But as the google algorithms became more frequent and more volatile I started looking at ways to derisk and diversify.
In 2020 I was early to Substack and launched the Website Investing newsletter and took it to 100 paying subscribers generating $5K/m MRR, plus a similar level of revenue from advertising/affiliate. I then sold the business for six figures - I wrote about this on IndieHackers and it more recently got picked up on They Got Acquired.
What I love about newsletters is that you own the list and the traffic it can generate can't be taken away from you, in the way Big G can. You can sleep well at night.
What You'll Learn
Editorial newsletters can be monetized in many ways - I've done them all, and cover them all:
- Affiliate marketing
- Promoting your own products inc subscriptions
- Paid recommendations
- Lead generation
And these types of newsletters enable you to build an actual audience or even community, that's engaged with the content you put out. I also cover:
- Which platform to go for - beehiiv vs Substack vs Convertkit
- Single optin vs double optin and segmentation
- The newsletter funnel and paid acquisition
- Understanding customer lifetime value
- How to leverage affiliate (including a look inside my accounts)
- Getting and managing sponsorships
- Valuing, selling, acquiring and investing in newsletters
You'll be learning from someone who is currently running a network of online business and investing newsletters at ACQUIRE.GG such as Digital Asset Investor (4K+ subscribers) and who previously managed sponsorships for investing.io where I booked out 6 months of inventory at close to $200 CPM. I know my onions :)
What You'll Get
The Manual - built on Notion where I explain using text, screenshots and embedded video. It's a live epublication I'm improving all the time.
I look forward to welcoming you on the other side.
This product not a video course, it's an epublication (no VAT!) - an evolving newsletter manual with over 10,000 words, screenshots and videos. Following it does not guarantee you will grow your newsletter subscribers and revenue, you need to put in the work.
You will receive The Newsletter Is The Business Manual